A designer and the project manager initiate the project scope with you during a kick-off meeting, establish a foundation of goals, and gather content.
We begin a series of internal meetings, assign roles, research, and map out the best strategy to achieve what you need. Online development projects are planned, sitemapped, and wireframed.
We then move on to creating the concept for your project. Once the direction has been established, we research, design, and develop the initial round of your project.
Internal critique is vital. We don't limit ourselves to just one critique. We fully utilize this phase until the concepts scream "pluskb" and is worthy of you.
Once our creativity is ready to be reviewed by you, we schedule a presentation and unveil the initial concepts. Praise and high-fives are welcome at this stage, as well as ideas, critiques and your opinion.
Depending on the project, this phase involves anything from media buying to beta testing. In this stage we plan, test, execute, and measure up to your desired goals.